Google #SmallThanks

Role: Art Direction

To celebrate the 28 million small businesses across America, we asked 28 social influencers to thank the ones that have impacted their lives in a personal way. We engaged artists, photographers, olympians, famous animals, food bloggers and athletes to thank small businesses for keeping their community vibrant and colorful. From pro-skater Tony Hawk, to NatGeo photographer Pete McBride, everyone has a story to share about a local business they’re thankful for.

The numbers: 52.6MM reach, 6.73MM impressions, and 1.44MM user engagements.

For more on the stories we shared, see links below.

Google x Conan

We even got Conan O’Brien excited to share the #SmallThanks love on his show, where a local small business, The Christmas Brothers, decorated Conan’s desk for the holidays in record time.

Select stories:

Tony Hawk (athlete)
Laurie Hernandez (Olympic gold medalist)
Mister V (artist)
Pete McBride (NatGeo photographer)
Michael O’Neal (photographer)