budweiser Virtual Reality

Role: Art Direction, Design

Beer goggles

We created the NBA’s first virtual reality experience by introducing a VR headset that doubled as a beer-carrying case. Yeah, we designed beer goggles. ¯\_(ツ)_/¯

These debuted during the 2016 NBA Playoffs at the Cleveland Cavaliers arena, featuring content that included a tour of the Cavs locker room, court-side views, and a look at the team’s dunk squad, the C-Town Throwdowns. See more here.