budweiser SPOrts creative

Creative Direction, Design

Beer goggles

We created the NBA’s first virtual reality experience by introducing a VR headset that doubled as a beer-carrying case. Yeah, we designed beer goggles. ¯\_(ツ)_/¯

These debuted during the 2016 NBA Playoffs at the Cleveland Cavaliers arena, featuring content that included a tour of the Cavs locker room, court-side views, and a look at the team’s dunk squad, the C-Town Throwdowns. See more here.

Budweiser Home Run Cup

It’s a hit

Introducing the first beer cup designed to catch baseballs at the game.

Manufactured with high impact, bullet resistant plastic and wide mouth design, the Home Run Cup made it easy to snag those long bombs. We also made it easy to proudly display your prize once you get home. Flip the Home Run Cup upside down and you've got yourself a game ball presentation anyone would be proud of.