Role: Art Direction, Concept illustrations
To build excitement around the 2016 Olympics, we commissioned a 21,000-square-foot mural in midtown Manhattan ahead of the Rio Games. We enlisted Malika Favre, the same artist to design the “Lady Liberty” Budweiser packaging in 2014.
The mural and unveiling event served as a heroic tribute to each of the Budweiser athletes.
Athletes with the Mural