AT&T Adworks Lab v 1.0

Art Direction, Animation, Branding, Film

This is a teaser video created for the AT&T AdWorks Lab. EXECUTIVE PRODUCER: Adam Perlis PRODUCER:Tim McAuliffe + Kevin Brennan WRITER/EDITOR: Adam Perlis PRODUCTION ASSISTANT: Kathleen Hammond + Leo Gomez Blum MUSIC: CJ Luzi - Ape cjluzi.com/

In 2012, we helped to shape the look and feel of the AT&T AdWorks Media Lab v. 1.0, collaborating with The Mill and Super Touch. We built the branding identity, iconography, animations and infographics used to enhance the experience on a series of touch and motion sensing displays. To celebrate the launch of The Lab, we also created the above teaser film.

Stills

AT&T AdWorks McAuliffe

Additional Animations

Introducing... Click-to-Fill
Created this animated infograph to play on an 10 foot touch panel wall in the AT&T lab.